Audi Picks Georgia for Its First U.S. Plant: About $4 Billion and 4,500 Jobs at the Middle Georgia Megasite
ANALYSIS · October 24, 2026
Slug: audi-georgia-plant-middle-georgia-megasite
Package note: This Analysis covers the October 24, 2026, press release from the Office of Georgia Gov. Brian P. Kemp announcing that AUDI AG will build its first U.S. manufacturing facility at the Middle Georgia Megasite in Peach County. All figures are the state’s and the company’s announced plans and expectations, not completed investment or hiring. The release does not state the value of any state or local incentives.
Primary sources
- Office of the Governor of Georgia (October 24, 2026): https://gov.georgia.gov/press-releases/2026-10-24/gov-kemp-audi-ag-selects-georgia-invest-4-billion-first-us-manufacturing
Gov. Brian Kemp and AUDI AG CEO Gernot Döllner announced that Audi, headquartered in Ingolstadt, Germany, will open its first U.S. manufacturing facility in Georgia. According to the release, Audi plans to invest approximately $4 billion at the Middle Georgia Megasite and expects approximately 4,500 new jobs. Audi expects to begin grading in 2027 and construction in 2028, with full production expected in 2031 at an annual capacity of 200,000 units. The plant is to build premium SUVs for North American customers. The site was developed and marketed by the Development Authority of Peach County with the Mid-Georgia Gateway Joint Development Authority (Houston, Macon-Bibb and Peach counties).
Core Tension
The governor’s office calls the project “truly historic investment and jobs to middle Georgia.” The numbers are announced plans: “approximately” $4 billion and “approximately” 4,500 jobs, with full production not expected until 2031. The release does not list state or local incentives, tax abatements or wage figures; it says only that wages “will be well-paying in the local market.” It also does not say whether the 4,500 jobs are direct Audi positions or include contractors and suppliers.
The full Analysis comes with membership: what the document does, the claims check, and what to watch. Become a member or sign in. Founding members (first 100): $30 the first year, then $50/yr.